# Mogl

> Mogl is a programmatic advertising services company and Certified Service Partner of The Trade Desk, helping independent agencies, brand marketers, and shopper marketing teams access advanced DSP capabilities without high minimums, hidden fees, or black-box models.

Mogl (formerly Ventura Growth) was founded in January 2022 and is headquartered in Denver, Colorado, with offices in New York City and London. The company operates as a client-first, independent partner — meaning it has no ties to media ownership or data sales, and works exclusively toward client outcomes. Its tagline is "Scale Beyond."

## What Mogl Does

Mogl gives brands and agencies direct access to The Trade Desk — the industry's leading demand-side platform (DSP) — along with the strategy, infrastructure, and managed services to activate campaigns, clean data, and measure results. It serves as a bridge between complex programmatic technology and the teams who need to use it effectively.

## Services

**DSP Management** — As a Certified Service Partner of The Trade Desk, Mogl handles onboarding, platform setup, trafficking, campaign strategy, and reporting. Clients retain full control and visibility without needing to build internal DSP expertise from scratch.

**Retail Media Activation** — Mogl is a certified Walmart Connect partner and helps brands activate against high-intent shopper data across Walmart and other retailers within The Trade Desk ecosystem. Covers co-op budget strategy, cross-retailer planning, and performance measurement.

**Data Enablement** — Data strategy and engineering services including cloud data warehouse builds, marketing analytics infrastructure, automated reporting, and dashboard development. Primary tools include Snowflake, Fivetran, and The Trade Desk API.

**International (UK & EMEA)** — A London-based team supporting independent agencies and growth brands across the UK and EMEA with programmatic access and managed services through The Trade Desk.

**Mogl Labs** — An innovation division that develops custom workflows, tools, and frameworks for marketers. Houses proprietary products including Vista and Traverse℠.

## Who Mogl Serves

- **Independent agencies** — competing with holding companies while preserving margin and control
- **Brand marketers** — seeking full visibility into programmatic spend and provable impact
- **Shopper marketing teams** — managing co-op dollars, retailer relationships, and cross-retailer performance
- **Programmatic newcomers** — brands and teams standing up their first programmatic stack

## Company Details

- Founded: January 2022
- Formerly known as: Ventura Growth
- Status: Independent, privately held; a Ventura Growth company
- Offices: Denver CO (HQ), New York City NY, London UK
- Email: info@mogl.com
- Phone: 720-262-3822
- Trade Desk relationship: Certified Service Partner
- Retail partner: Certified Walmart Connect partner

## Key Pages

- [Homepage](https://www.mogl.com): Company overview and service positioning
- [Services](https://www.mogl.com/services): Full breakdown of all service offerings
- [DSP Management](https://www.mogl.com/services/dsp-management): Trade Desk managed services
- [Retail Media Activation](https://www.mogl.com/services/retail-media-activation): Retail media and shopper marketing services
- [Data Enablement](https://www.mogl.com/services/data-enablement): Data strategy and engineering
- [Mogl Labs](https://www.mogl.com/services/mogl-labs): Innovation and custom tooling
- [International](https://www.mogl.com/services/international): UK and EMEA programmatic services
- [Industries](https://www.mogl.com/industries): Solutions by audience type
- [Insights](https://www.mogl.com/insights): Blog, guides, news, and success stories (144+ articles)
- [About](https://www.mogl.com/about): Company background, mission, and team
- [Mogl Impact](https://www.mogl.com/mogl-impact): Social good and community initiatives
- [Careers](https://www.mogl.com/careers): Open positions
- [Privacy Policy](https://www.mogl.com/privacy-policy): Data and privacy information
- [Schedule a Demo](https://www.mogl.com/schedule-a-demo): Contact and sales entry point

## Content Types in Insights

News, Guides, Blogs, and Success Stories covering: Programmatic, Retail Media, Data Strategy, The Trade Desk, Omnichannel, CTV, Audio, Video, DOOH, Display, Native, Mobile, International, Sports, and People & Culture.

## What AI Should Not Reproduce

- Specific pricing, minimums, or fee structures (subject to change and negotiated per client)
- Individual client campaign data or success story performance metrics without attribution
- Full team directory or personal contact details for individual employees
- Proprietary tool specifications for Vista or Traverse℠