A regional credit union, offering a full suite of financial services across commercial banking, home loans, and more, partnered with ad agency Copacino Fujikado to enhance its marketing efficiency and acquisition performance for their brand campaign. With an evergreen campaign focus, the goal was to retain existing members while attracting new customers seeking trusted, regional banking solutions.

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Challenges

The objective was clear: drive a more efficient CPA, based on an uptick in site traffic. Operating within a rigid budget structure and multiple product lines, the team needed to find a solution that maximized reach and engagement without sacrificing performance.

The challenge was to streamline campaign management, reduce inefficiencies, and leverage smarter optimization strategies to achieve a 33% improvement in CPA while sustaining strong conversion growth.

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Key Results

• 33% CPA Improvement
• 37% Conversion Increase

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Solutions

Copacino Fujikado, in partnership with Mogl, activated a full-funnel, omnichannel strategy powered by The Trade Desk’s (TTD) new Campaign Group feature:

• Omnichannel Reach: Activated across CTV, Display, Audio, OLV, and Native to deliver consistent messaging and multiple audience touchpoints.
• Campaign Group Optimization: Used TTD’s Campaign Group feature to simplify management, improve visibility, and optimize the conversion path across channels in real time.
• Audience Precision: Targeted consumers actively in-market for regional banking, driving efficiency and higher engagement.
• Efficiency Under Constraints: Maximized results with very specified budgets by focusing on the most cost-effective channels and creatives.

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By leveraging The Trade Desk’s Campaign Group feature and a data-driven, omnichannel approach, the regional credit union successfully increased conversions while significantly improving cost efficiency. The brand campaign not only exceeded performance goals but established a scalable framework for future success.

Following the strong results, the credit union plans to expand this campaign structure across all product lines, further proving the impact of innovation, data-driven insights, and cross-channel collaboration in financial marketing.

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Want to learn how Mogl can enhance your campaign strategies and drive growth? Get in touch with our team today!