Accelerating Retail Media: Peter Joins Mogl as VP of Mogl Commerce

At Mogl, growth isn’t just about expansion - it’s about building the right expertise to lead what’s next. Mogl helps independent agencies and mid-market brands unlock the full potential of programmatic and retail media. With the addition of Peter Phillips as Vice President of Mogl Commerce, we’re accelerating that mission in a major way.

Peter joins Mogl with deep experience across the retail media and eCommerce ecosystem, most recently from Skai, where he spent seven years in senior leadership roles including VP Client Success and Senior Retail Media positions. Throughout his career, he has partnered with some of the largest commerce ecosystems in the world (including Amazon, Walmart, and more) helping brands navigate and scale complex retail media strategies.

But what truly sets Peter apart is his ability to translate a rapidly evolving retail landscape into clear, actionable strategy for brands and agencies.

“Retail media is entering a new phase as incrementality supersedes ROAS and agentic takes center stage. Yet fragmentation still creates risks when there’s no common measurement framework across retailers, and activation still takes place in silos. But there are a lot of opportunities during this period of rapid evolution. Retail Media is growing by leaps and bounds with more opportunities to reach consumers at the right moment. The key is not to master any individual publisher or platform, but to develop the organizational capacity to create a rational measurement framework and execution plan for your business.  I’m excited to join Mogl to help our partners do exactly that at scale.”

‍

A Proven Leader with a Commerce-First Perspective

Peter has spent his career embedded in the evolution of retail media - from early marketplace dynamics to today’s complex, omnichannel commerce ecosystems. His experience spans Amazon and Walmart ecosystems, SaaS commerce platforms, and agency-side execution, giving him a 360-degree view of how retail media actually performs in practice.

That perspective has made him a trusted operator and advisor to brands looking to grow efficiently in highly competitive retail environments.

‍

Built for the Next Phase of Commerce Growth

Peter’s arrival comes at a pivotal moment for Mogl Commerce.

As retail media continues to expand across walled gardens and open web activation, brands and independent agencies are under increasing pressure to unify strategy, measurement, and execution. Peter has spent his career solving exactly that challenge.

At Mogl, he’ll focus on:

• Scaling Mogl’s Commerce division and go-to-market strategy
• Helping partners activate across leading retail media networks
• Simplifying execution across fragmented commerce ecosystems
• Driving measurable performance across retail and programmatic channels

‍

What This Means for Our Partners

For our partners, Peter’s addition strengthens our ability to connect retail media strategy with real performance outcomes.

His deep expertise across commerce platforms and his hands-on experience with enterprise and mid-market brands will help Mogl continue to bridge the gap between complexity and clarity in retail media.

This is a meaningful step forward for Mogl Commerce - and for the partners we support every day.

Because when the right leadership meets the right opportunity in commerce, growth scales differently.