This week, Mogl celebrates a major milestone - four incredible years of growth, innovation, and teamwork. What started as a fateful meeting over four years ago at The Trade Desk headquarters in New York City, has grown into a global company with a nearly 40-person team, industry-leading partnerships, and a shared mission to make programmatic better for everyone.

As we step into year five, we’re taking a moment to look back at how far we’ve come - and the moments that made this year our most transformative yet.

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A Year of Big Change: Rebranding to Mogl

2025 marked a defining chapter. Earlier this year, we officially evolved from Ventura Growth to Mogl, a brand that reflects who we are today: bold, modern, and built for scale.

Alongside the rebrand, we introduced three new business units to serve our customers more holistically:

• Mogl Retail: Retail Media strategy and activation across 20+ retailer networks
• Mogl Data: Powering decisions through data consulting, engineering, and activation
• Mogl Labs: innovating through custom solutions and smarter workflows

And of course, our foundation: Mogl Growth, our trailblazing programmatic practice with The Trade Desk.

These expansions reflect our vision for the future - and the trust our partners place in us.

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Growing Our Footprint

We continued to scale both physically and globally:

• New Denver HQ: A space built for collaboration, creativity, and community.
• UK Expansion: After launching in London last year, international momentum continues to build.

And we’re just getting started.

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Supporting Advertisers at Scale

Last year alone, we supported 800+ advertisers, helping them reach their programmatic goals across channels, industries, and markets. This work is the heart of Mogl - driving actual impact for the partners who trust us.

We also continued our commitment to giving back through Mogl Impact, supporting nonprofits and community initiatives throughout our four years.

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A Culture Built on Moments That Matter

The success we’ve had inside the office is matched only by the memories we’ve made outside it. From Breckenridge to Scottsdale, San Diego to Palm Springs (and soon, Mexico) we’ve adventured, celebrated, and built a culture rooted in connection. We’ve hiked, skied, line-danced, and shared countless moments of joy together.

Together, we’ve celebrated new homes, weddings, babies, promotions, and awards. Caring for our people isn’t a strategy - it’s who we are. It’s no wonder we were named a Best Place to Work by Built In.

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Gratitude to Those Who Believed in Us

We wouldn’t be here without the people who believed in us from the beginning:

• Our first clients: Thank you for trusting us when all we had was a simple idea and a lot of conviction.
• Our employees: You are the heartbeat of Mogl, proving daily our values or curiosity, persistence, and selflessness.
• The Trade Desk: Thank you for inspiring us to think bigger, push harder, and give independents access to the very best.

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Looking Ahead to 2026 and Beyond

2025 was a record breaking year for us. As we move into 2026, we couldn’t be more excited for what’s next:

• Scaling rapidly, both in capabilities and team size
• Enhancing our offerings to better support our customers
• Building toward our boldest year yet

We can’t wait to scale beyond with you as we enter year five!

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