A brand in the food and beverage space known for its nutritious granola and snack products partnered with a full-funnel retail media agency to drive efficient growth through Walmart Connect.

In collaboration with Mogl, the team supported the campaign’s programmatic strategy - focusing on high-value lifestyle and category audiences for prospecting, while structuring retargeting efforts to maximize return on ad spend (ROAS).

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Challenges:

Achieve stronger, more efficient performance by re-engaging past purchasers strategically and surpassing ROAS benchmarks through precise targeting and optimized campaign timing.

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Solutions:

To meet performance goals, Mogl implemented a focused, data-driven approach rooted in retargeting. Drawing on past success with Amazon campaigns, the team:

• Excluded recent purchasers and targeted lapsed shoppers in 0–7 and 8–30 day windows to optimize performance.
• Activated display advertising on Walmart Connect to efficiently reach high-intent audiences.
• Maintained an always-on campaign structure to drive consistent engagement.
• Allocated a portion of the budget to prospecting to grow the retargeting pool over time.

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Key Results

• 6.5X ROAS (Retargeting): More than double the original benchmark.
• 1.3X ROAS (New Prospecting): Laying groundwork for long-term growth.

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The campaign exceeded expectations, proving the value of precision-based programmatic media. With Mogl’s guidance and the agency’s strategic execution, performance surpassed initial goals. Testing a modest prospecting budget also unlocked new learning opportunities, positioning the brand to expand its customer base while maintaining a strong ROAS foundation. The results demonstrated how Walmart Connect can serve as a powerful retail media platform for driving measurable outcomes at scale.

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Want to learn how Mogl can enhance your campaign strategies and drive growth? Get in touch with our team today!