How Mogl Partners Can Unlock Greater Audience Precision with Datonics

One of the foundational principles of The Trade Desk is its audience-first approach. To maximize the performance of audience targeting, Mogl works directly with leading audience data partner Datonics, an omni-channel pioneer in audience data to make custom recommendations for client campaigns. Datonics serves as a valuable extension to audience-targeting strategies for clients seeking greater scale, precision, and performance.

‍

Audience Intelligence Backed by Deterministic Data

Deterministic data is the gold standard for audience data that actually leads to key outcomes. Datonics has unique capabilities, including:

• Proprietary Omnichannel Audiences processed through an award winning Identity Spine: Using both real-time online behavioral signals (search, keywords, intent), offline signals (age/gender, past purchase, B2B), and location data, Datonics builds powerful audiences based on all kinds of behaviors and actions.  Clients can prioritize real-time intent and have confidence they are reaching active users. ‍
• Custom Personas: From the data aggregated in the identity spine, clients can build a more custom-audience, tied directly to KPIs. This includes online behavioral signals from Datonics’ proprietary publisher network of over 100,000 partner sites. For example, persona targeting can include demographic and interest-based targeting, allowing the end-client to get very granular.

‍

Driving Smarter Campaign Outcomes with Mogl

Mogl encourages our partners to continuously test and learn. Our partners are given many options available in the advertising ecosystem, including this exciting unlock with Datonics. They have the ability to implement strategies that align directly with their KPIs. By leveraging Datonics’ proprietary data & robust custom capabilities, Mogl partners have the opportunity to expand their reach and enhance their audience approach.

‍

Ready to level up your audience targeting strategy through Mogl? Let’s chat.