Breaking into the world of programmatic advertising can feel intimidating. The industry moves fast, the technology is complex, and it’s not always clear what path to take early in your career.

At Mogl, the Programmatic Associate (PA) program was built to give early-career professionals hands-on experience, exposure to multiple teams, and the opportunity to grow into a client-facing role. 

Emma Bliwas, one of Mogl’s Programmatic Associates, shares how the program helped shape her career and why it’s an exciting place to start for anyone curious about programmatic advertising and The Trade Desk. 

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A Role That Builds Confidence and Real Impact

For Emma, the PA program has been a chance to explore different parts of the business while developing real client-facing skills.

“The PA program allows me to try out different teams and roles. It doesn’t force you into one path — it lets you collaborate with different teams across the company.”

Before joining Mogl, Emma worked as a Digital Media Strategist, and from this opportunity, she became eager to grow into a more client-facing role. At Mogl, that changed quickly.

"At Mogl, I’m on calls with clients, helping solve problems, and contributing ideas. I feel autonomous and like I’m making a real impact on the team.”

From campaign support to client conversations, the PA role is designed to provide meaningful exposure to the work happening across the organization.

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Who Thrives in the Programmatic Associate Role?

The PA program is ideal for someone who is curious about programmatic advertising and eager to learn.

Emma describes the right candidate as someone who:

• Is interested in marketing and adtech, even if they haven’t worked in programmatic before
• Enjoys organization and collaboration
• Is curious and excited to learn how the industry works
• Wants to eventually be client facing
  

“It’s perfect for someone who doesn’t know exactly what path they want yet but knows they want to work in marketing and be client facing.”

The role allows associates to explore the programmatic ecosystem while building skills that apply across sales, client services, and strategy.

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Real Growth Through Hands-On Opportunities

One of the biggest benefits of the PA program is the opportunity to grow quickly through real projects and mentorship. Emma credits consistent guidance from her manager and the broader team as a key part of her development.

“I’ve had regular check-ins with my manager, and a lot of our conversations focus on how I can grow into my next role.”

Emma has also had the opportunity to take on projects beyond her day-to-day responsibilities, including helping prepare platform demos for prospective clients.

“Being able to do demos for sales prospects helped me prepare and grow. It’s not just learning from Client Services — you get exposure to the sales team too.”

The goal of the program is not only to help associates grow, but also to continuously improve the program itself.

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A Culture That Celebrates Wins

While the work is challenging, Emma says the culture at Mogl is what truly stands out.

“There’s a real emphasis on the Mogl culture. We celebrate wins across the team and really encourage everyone to recognize each other.”

From team meetings that highlight accomplishments to company-wide events and gatherings, the environment encourages collaboration and recognition.

“Everyone is really supportive and excited when someone has a win. It makes you feel like part of the team right away.”

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Making an Impact Beyond the Office

One program Emma is especially passionate about is Mogl Impact, the company’s initiative focused on giving back to the community. Through Mogl Impact, Emma was able to take on new responsibilities and support the launch of her first campaign.

“Being able to help set up my first campaign through Mogl Impact was such a cool opportunity. I care a lot about service and giving back to the community, and it’s amazing that Mogl integrates that into the work we do.”

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Why Now Is an Exciting Time to Join Mogl

As the company continues to grow, Emma believes it’s a great time to join the team.

“We have world-class technology, but what really stands out is our focus on customer service. Our processes keep improving, and we’re continuing to grow through the certified partnership program.”

For Emma, the biggest takeaway has been how closely her personal values align with the company’s mission.

“It’s really nice when your personal values align with your company’s values.”

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Interested in Starting Your Career in Programmatic?

The Programmatic Associate program is designed to give early-career professionals the chance to learn the industry, collaborate across teams, and build the skills needed for long-term success in adtech.

If you’re curious about programmatic advertising, enjoy working with people, and want to grow in a fast-moving industry, the PA program at Mogl could be the perfect place to start - Apply here.

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