Audio is dominating consumer attention. Mogl gives independent agencies a smarter, more cost-effective way to access SiriusXM Media: North America’s largest audio advertising platform.

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Why Programmatic Audio Matters Now

Audio is one of the largest untapped opportunities in media today - capturing 31% of consumer attention but only 9% of ad spend. Programmatic audio is surging with $2.3B in spend in 2025, an 18% jump YoY, yet still accounts for just 30% of total audio investment¹. The gap is clear: audiences are already there, and innovative brands have a chance to move early and win share.

• Scale: Reach high-value audiences across a huge pool of premium inventory.
• Precision: Leverage The Trade Desk's robust audience library, holistic frequency management, player-event retargeting, and more tools to maximize audio’s impact.
• Transparency: Get real-time visibility into performance and placements with show and genre-level metadata.

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Through SiriusXM, all brands can access:

The #1 Podcast Network

• Reach 70M unique listeners wherever they consume SiriusXM podcasts
• 2,500+ shows spanning culture, comedy, news, sports, talk, and more
• Transparent reporting with show, genre, and episode-level data in every bid request

The Largest, Most Addressable Streaming Network

• Reach 93M listeners across six distinct streaming platforms
• 87% ad-supported - #1 share of ad-supported listening in North America

Scalable Connected Device Opportunities

• Extend campaign reach across in-car and connected home environments
• Align messaging with real-time listening behavior, capturing audiences in high-attention, intent-rich moments

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The Mogl Advantage

Here’s where Mogl comes in. As a reseller of The Trade Desk, Mogl gives independent agencies direct access to SiriusXM’s programmatic inventory, paired with expert support and strategy.

Through our partnership, Mogl clients unlock:

• 15–30% cost savings on SiriusXM inventory
• Streamlined activation through The Trade Desk
• Guidance on integrating audio into omnichannel strategies

This isn’t just access - it’s an edge.

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Ready to Add Audio to Your Mix?

Marketers have long leaned heavily on visual channels. But the data is clear: audio drives recall, intent, and action, especially when activated programmatically with The Trade Desk².

The gap between time spent and dollars invested won’t last forever. The question is: will you move early, or play catch-up? Tap into premium audio. Unlock incremental reach. And make your media dollars work harder.

Let’s connect and explore how Mogl and The Trade Desk can power your next campaign.

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Sources

1. SiriusXM Media, “Advertising on Pandora,” 
2. Edison Research, 2024; IAB Digital Audio Buyer’s Guide

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