Introducing The Mogl Pass: Your Lift Ticket to Better Media Buying

If you work in programmatic at an independent agency, you know the math.

Your brand clients want what the hold-co clients get. Premium CTV. Real measurement. First-party data. The Netflix logo in the deck. They read the same trades, see the same case studies, and expect the same results.

But access hasn't always been equal.

The best inventory, audiences, and measurement solutions have traditionally been reserved for advertisers with enterprise budgets, holding-company scale, or significant spend commitments. For everyone else, the options were often more limited. Open exchange. Standard supply. Modeled audiences.

It worked. It was good enough. But we don't think good enough is good enough.

Today, we're launching The Mogl Pass - a full-stack collection of exclusive programmatic opportunities built specifically for independent agencies and mid-market brands.

One pass. One negotiation. One team in your corner.

Unlike many marketplace or reseller programs, Mogl doesn't take a margin on Pass partner pricing. Every negotiated discount, preferred rate, and savings opportunity is passed directly to our clients. The value stays in your media plan, not ours.

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What's on The Pass

The Pass spans every layer of a programmatic campaign:

• Premium inventory. Netflix, Pandora/SiriusXM, Tubi, Clear Channel Outdoor, quality inventory from Nexxen and OpenX, and more. Discounted floors on premium streaming, audio, and live sports.
• Smarter audiences. Experian, Datonics, Dstillery, and Planet Fitness. Pre-discounted custom and first-party segments, already pushed live into client seats.
• Outcomes measurement. Lucid by Cint, Upwave, PlaceIQ, and IAS. Brand lift, foot traffic, and quality verification at rates that typically require hold-co minimums.
• Interactive creative. Airtory. High-impact formats with no minimum commitments and discounted CPMs.

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Every partner on The Pass was chosen for one reason: it makes mid-market money work harder. None of it requires custom contracts, procurement cycles, or setup tax. The deals are already live in your Mogl-enabled DSP seat, ready to activate the moment your team is.

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The savings stack. The access compounds.

The most important thing to understand about The Pass isn't any single deal. It's how the deals work together.

A full-funnel CTV and audio strategy can layer a discounted Netflix buy with Pandora supply, activate Datonics custom audiences across all three, measure brand lift through Upwave at a preferred rate, and verify quality with IAS — all under one pass. All already negotiated. All stacking value as the spend rises. 

And the leverage compounds with collective scale. More of us means more leverage. More leverage means more access. For all of us.

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What this means for independent agencies

The agencies that consistently win mid-market business in 2026 will be the ones who can pitch premium without overstating their leverage. The Pass is built for that pitch.

You bring the strategy. We bring the access. Your brands get the shelf.

This is what Scale Beyond looks like in practice. The Pass is open.

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What's next

The Pass is live today, with the full current roster available through your Mogl team. Over the coming quarters we'll keep expanding it: new publisher relationships, new audience and measurement partners, and the retail and solutions integrations our roadmap has been pointing toward.

If you're already a Mogl client, you don't have to do anything to access The Pass. You're already on it. Talk to your account manager about how to layer it into your next campaign.

If you're not a client yet, we'd love to show you what's possible.

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Common questions about The Mogl Pass

• Who is The Mogl Pass for? Independent agencies and mid-market brand marketers running programmatic on The Trade Desk who want access to premium inventory, audiences and measurement without hold-co spend commitments. 
• What's included in The Mogl Pass? Pre-negotiated partnerships across premium inventory, audiences, measurement, creative, and more. 
• Are there minimums to activate The Mogl Pass? No. The Pass is built for the mid-market. Specific partners have specific terms, but the principle across the roster is preferred floors and no hold-co thresholds. 

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Ready to take the next run?

Mogl Pass is already live in your Mogl-enabled The Trade Desk and Walmart Connect seats. Talk to your account manager or email hello@mogl.com to get the deal IDs and start.

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